Notable cover subjects have included Lady Gaga, Beyoncé, Rihanna, Zendaya, Hailey Bieber, Sydney Sweeney, Sadie Sink and Olivia Culpo.

In February 2020, FASHION transitioned from a traditional women’s magazine to a brand of all ages, sizes, genders, ethnicities, and orientations.

The site currently covers runway news, street style, fashion and beauty trends, Canadian designers and more.

In June 2022, FASHION held the first annual Cake Mix, an invitation-only party that is a kick-off event for Pride month in Toronto.

[4] This same year FASHION added the tagline #UnapologeticallyOurselves to its mission statement to reflect the supportive and inclusive atmosphere of the brand.