Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.
A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.
[2] GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman.
Reynolds is also Chairman of the Radiate Group.
[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use.