[9] Cover Corporation announced auditions for English speakers from April 23 to May 24, 2020, following the global success of its Japanese VTuber lineup.

[15] Her first YouTube livestream was broadcast at 6 am JST on September 13,[16] to a viewership of approximately 45,000 people; the VOD gained over 800,000 views in the span of three days.

[23] On May 7, her first outfit reveal stream reached a peak of 194,280 simultaneous viewers,[24][25] breaking the VTuber record previously held by Sakura Miko (about 145,000).

[44] On February 8, 2023, the Tokyo Metropolitan Government appointed Gura, fellow Hololive Myth member Mori Calliope and Hololive Japan member Sakura Miko as Tokyo Tourism Ambassadors with the aim of "increasing the number of visitors and revitalizing the region" for potential visitors.

Our Bright Parade, Cover Corporation introduced a new series of billboards across 9 Tokyo Metro train lines, featuring all Hololive members, debuting a new slogan "A new daily life is around the corner".

On July 1, 2023, Cover Corporation announced their annual "Hololive Summer" Event,[52] featuring a two-day "Splash Party!"

[53] On June 1, 2024, Cover Corporation announced a collaboration with the Major League Baseball team Los Angeles Dodgers for a special "Hololive Night" event scheduled for July 5, 2024, which includes commemorative trading cards featuring Gura, and Hololive Japan members Hoshimachi Suisei and Usada Pekora.

This, combined with the overall popular surge of VTubers (and virtual reality in general) as a result of the COVID-19 pandemic,[59] likely contributed to Gura's fast success.