Geena Rocero (born 1983)[1] is a Filipino-born American model, TED speaker, and transgender advocate[2] based in New York City.

[3] Rocero is the founder of Gender Proud, a media production company that tells stories of the transgender community worldwide to elevate justice and equality.

Rocero has spoken about transgender rights at the United Nations Headquarters, the World Economic Forum, and the White House.

[10] In 2014, Rocero was featured on the fifth anniversary cover of C☆NDY magazine along with 13 other transgender women: Janet Mock, Carmen Carrera, Laverne Cox, Isis King, Gisele Alicea (Gisele Xtravaganza), Leyna Ramous, Dina Marie, Nina Poon, Juliana Huxtable, Niki M'nray, Pêche Di, Carmen Xtravaganza and Yasmine Petty.

[16] In 2014, Rocero launched Gender Proud, "an advocacy & awareness campaign that aims to advance the rights of all transgender individuals".