Gemporia is a British television and online retailer, licensed by Ofcom under the Gems TV name.
The channel is mostly concerned with selling jewellery with a few lifestyle products from the homeware and beauty categories promoted in various slots across the schedule.
[4] Gems TV first launched at 4 pm on 8 October 2004, after the channel was formed by Steve Bennett and founders of Eagle Road Studios and Thaigems.
The channel's original purpose was to sell affordable gemstone jewellery manufactured by its production facilities in Chanthaburi, Thailand.
On 1 February 2010, the manufacturing operations at the company's factory in Chanthaburi, Thailand were closed down to reduce costs and increase profit margins.
[6] As a result of the sale, Gems TV (UK) Limited was again under the ownership of Steve Bennett, one of the original founders of the company.
[7] After the sale of Gems TV to its original management, the channel returned to sourcing gemstone jewellery.
On 27 July 2010, Gems TV received an LCN slot on Freeview channel 43, timeshared with Quest on Mux A, in addition to the simulcast on Fiver.
On 31 October 2010, Gems TV ceased simulcasting as part of the teleshopping block on Fiver.
On 20 February 2011, Gems TV began simulcasting on STV in Scotland, under the name of Genuine Gemstone Jewellery.
Gemporia Lifestyle was launched on 8 July 2020[10] and can be found as a segment on the Shopping Quarter service run by The Gemporia Partnership on Freeview channel 72 (which will become Freeview channel 73 on 26 January 2022)[11] from 5 pm each night[12] The channel features presenters such as Hattie Greenwood, Kati Elliott and Toby Cavill[13] selling homeware, fashion and beauty products as well as Gemporia founder Steve Bennett who sells products such as shampoos, pet care[14] and vitamins.
The channel shared the same studio as Jewellery Maker and broadcast live reverse auctions of loose gemstones between 7 pm and 12 am daily.
Since launch, the channel has used the same reverse auction format as Gems TV 1 and broadcast live between 8 am and 2 am.
On 8 September 2010, Gems TV 2 was replaced with Jewellery Maker on Virgin Media channel 756.
Gems TV 3 used a fixed priced format to show a number pieces of jewellery for 24 hours, on a loop from 8 am till 8 am the following day or until the stock had run out.