It has produced over 100 events annually, which included fashion shows, film premieres and screenings, live music and art receptions and tours.
Gen Art's offices are located in New York City and Los Angeles and since 2014, the company has been headed up by Keri Ingvarsson and a small team of private investors.
[2] Gen Art has since then announced its "Fresh Faces in Fashion Show" during New York Fashion Week 2011, which will feature the designers Ann Yee, ace & jig, Sunghee Bang, Eighteenth, Jennifer Chun, William Okopo, Baron Wells, Collina Strada, Falconiere, Osborn, and Wool and the Gang.
Ian knew that many emerging visual artists from his college experience (Vassar) and elsewhere had difficulty showcasing their talents in the art galleries of New York City.
[citation needed] Gen Art was launched from Ian's law school dorm room at New York University, using just a fax machine and a laptop.
Early on an advisory board of artists, gallery owners and dealers was formed to help establish some credibility within the art community.
[4] Under this new umbrella, longtime Gen Art Senior Executives Elizabeth Shaffer and Jeffrey Abramson were named Co-Presidents.