Japanese street fashion

In addition, the emergence of strong youth culture in the 1960s and 1970s that continues today (especially in Harajuku, a district in Shibuya, Tokyo) drives much of the development of new styles, looks, and fashion subcultures.

[1] In 2003, Japanese hip-hop, which had long been present among underground Tokyo's club scene, influenced the mainstream fashion industry.

[2] The popularity of the music was so influential that Tokyo's youth imitated their favorite hip hop stars from the way they dress with oversized clothes to tanned skin.

Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku (Ura-Harajuku), Aoyama, Ginza, Odaiba, Shinjuku and Shibuya.

Containing many different themes within its boundaries, Lolita has become one of the larger, more recognizable styles in Japanese street fashion and has gained a following worldwide.

The ganguro style consists of bleached hair, a deep tan, fake eyelashes, black and white eyeliner, bracelets, earrings, rings, necklaces, and platform shoes.

[12] The Kogal (Kogyaru) look is based on a high school uniform, but with a shorter skirt, loose socks, and often dyed hair and scarf as well.

This style was prominent in the 1990s, and it started gaining popularity again at the end of 2020, however it is an age category specifically for gals in high school.

The typical bōsōzoku member is often depicted in a uniform consisting of a jumpsuit like those worn by manual laborers or a tokko-fuku (特攻服), a type of military issued over-coat with kanji slogans.

These are usually worn open, with no shirt underneath, showing off bandaged torsos and matching baggy pants tucked inside tall boots.

However, the most significant part of Decora Kei is to pile on many layers of cute accessories until the bangs and front hair is barely visible.

Some of the more well-known and influential artists of the style include X Japan, Luna Sea, Versailles, The Gazette, Mejibray, Royz, L'Arc-en-Ciel, An Cafe, Malice Mizer, and Diaura.

Common aspects include crosses wired in yarn, layers of fabric in soft colors, lots of cream lace and satin bows.

Cult Party Kei is often worn with natural-looking make-up without any larger emphasis on the eyes and simple hair-dos with roses.

Dolly Kei is a style based on Japan's view of the Middle Ages and European fairy tales, especially the Brothers Grimm and Hans Christian Andersen.

Outfits are made up of pastel colors, angels, toys and generally cute motifs and elements and accessories from Western toy lines of the 1980s and early 1990s, such as Polly Pocket, My Little Pony, Strawberry Shortcake, Rainbow Brite, Popples, Lady Lovely Locks, Barbie, Wuzzles, and Care Bears.

Some common items used in a Fairy Kei coordinate include vintage sweaters, cardigans, varsity jackets, tutus, mini skirts, tights, over-the-knee socks, sneakers, and tea party shoes.

The term "Fairy Kei" originated from the magazine called Zipper (despite a common belief that Sayuri Tabuchi [Tavuchi], the owner of Tokyo fashion store Spank!, was the accidental creator of the style).

The stereotype behind this subculture is that cute, hyper-feminine young women who dress in darker fashion styles have personalities that do not match their appearance.

It highlights lace, ribbons, ruffles, and playful patterns like hearts, with soft pastel pinks as the main focus, perfectly balanced by striking blacks.

[citation needed] In the mid-2010s, genderless fashion became widespread and focused on people wearing clothing that did not conform to their assigned gender.