Shinise

[1] Shinise are a source of national and regional pride, and are the subject of governmental promotion, business management books and travel guides.

[2][1][3] Some shinise, however, have grown to be leading players in their fields, such as the video game maker Nintendo[2] or the general contractor Takenaka.

[2] This Japanese preference for shinise is distinguished from the appreciation most societies have for luxury goods in that it does not only include expensive, long-lasting items such as cars and watches, but also everyday objects and food.

[2] This consumer preference may have roots in Japanese society's predilection for conformity, which makes it so that somebody who owns a shinise item is certain not to be ridiculed for it, and frequently respected.

[2] As a result, brand loyalty to shinise is often intense, which in turn helps these companies survive for a long time.