Queer fashion

[clarification needed][2] These distinctions were meant to mirror gender roles in society as masculine clothing aimed to be practical while female fashion was perceived as purely aesthetic.

In an article featuring gender non-conforming writer and performance artist Alok Vaid-Menon,[6] Vaid-Menon posited that fashion represented the inherent politics of a person, with queer and transgender people, whose existence is often politicised, being especially aware of this, particularly for people assigned male at birth, for whom the act of presenting femininely, through wearing dresses and makeup, is likely to attract unwanted attention.

For example, the clothing brand NO SESSO specializes in using different prints, fabric and reconstructed materials to dress various body types and gender identities.

[10] Its innovative feature consists in developing a system of measuring and tailoring techniques that minimize female curves of people who don't identify as women.

[12][13] Non-conforming fashion styles are gaining acceptance by a larger audience; for this reason, brands such as Zara and H&M are trying to offer unisex clothing lines to consumers by launching gender neutral collections.

[18] This is the case of My Friend Ned; a South African agency that officially divides its models in male, female and non-binary sections.