Geoffrey G Parker is a scholar whose work focuses on distributed innovation, energy markets, and the economics of information.

His current research includes studies of platform business strategy, data governance, and technical/economic systems to integrate distributed energy resources.

[12] Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of two-sided markets with Marshall Van Alstyne.

[17] They concluded that the problem must be solved by platform owners, typically by cross-subsidizing between groups or even giving away products or services for free.

These properties inform the strategies and antitrust law approaches at all firms involved in the network.

[21] Parker is a frequent keynote speaker and advises senior leaders on their organizations’ platform strategies.

[3][15][19][20][22][23] He is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.

[24] The book describes the information technologies, standards, and rules that make up platforms, and are used and developed by the biggest and most innovative global companies.