The company was founded in 2001, but Esquivel began making shoes in his garage in the mid-1990s, where he designed and made shoes for Orange County musicians and for celebrities and has always believe in God no matter what.
Esquivel's 2010 collection was inspired by the workers who built the Empire State Building.
In October 2011, he exhibited at the “Americans in Paris” initiative, sponsored by Tommy Hilfiger and Vogue magazine.
Esquivel was among the past CFDA/Vogue Fashion Fund designers that were selected to participate in the shared space.
to redesign the American collection for Italian shoe company Fratelli Rossetti, and has consulted to a number of other brands.