George Washington Crane III (April 28, 1901 – July 17, 1995) was an American psychologist and physician, best known as a conservative syndicated newspaper columnist (Worry Clinic, Test Your Horse Sense) for 60 years (he had previously written campaign speeches for Calvin Coolidge), and published at least three books.
"[7] While many of the evaluations reflect lifestyles of the day, taking points off for wives with crooked stocking seams or wearing red nail polish, the pamphlet advocated a degree of sexual equality; the only twenty-pointer in the test was for the husband: "Ardent lover - sees his wife has orgasm in marital congress.
The information was sent to the foundation in Mellott, Indiana, which would process the data with an IBM sorting machine, and pair up men and women according to their expected compatibility.
Norman Vincent Peale, Rabbi George Fox and Methodist Bishop Gerald Kennedy, it was one of the first computer dating organizations.
"[12] One of Crane's long-standing philosophies theorised that the reason for marital conflict was a lack of sufficient quantities of "boudoir cheesecake," i.e., connubial bliss.