From 1913 until 1967, the Georgian Bay Line (GBL) provided transit service and cruise voyages to passengers on North America's Great Lakes.
In the 1940s, the Georgian Bay Line acquired a third vessel, SS Alabama, a refugee from the bankrupt Goodrich Transit Company where Mr. Davis had begun his career.
Up until World War II vessels like those operated by the Georgian Bay Line were an essential part of the transportation infrastructure of the Great Lakes.
The line sold large quantities of point-to-point tickets to revenue passengers who paid publicly tariffed rates to be moved from one port to another.
After the war, with increasingly inexpensive motor fuel and reliable, paved roads, point-to-point passenger volume declined and the Georgian Bay Line shifted its emphasis to the cruise ship trade.
After the invention of the passenger jet airplane in the 1950s, North American tourists found themselves able to fly to ports in locations, such as the Gulf of Mexico and the Caribbean, where twelve-month cruising was possible.