Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author.
He headed the Indian market communications agency Lintas and also worked for J. Walter Thompson, and Hindustan Lever in a career spanning 25 years.
Da Cunha acted in English-language plays and movies such as Electric Moon (1992), Cotton Mary (1999), Asoka (2001) and Water (2005), among others.
[8] He also worked with the United Nations Children's Fund (UNICEF) in Latin America and later at its headquarters in New York City.
[9] Da Cunha was the founder and CEO of the Mumbai-based NGO and citizens initiative Mumbai First and was also part of its organizing board.
[2][6] Da Cunha had also acted in English-language plays and movies including Electric Moon (1992), Cotton Mary (1999), Asoka (2001) and Water (2005), among others.