It began in October 2004 as a bimonthly publication catering to the interests of 20-something men, focusing on pop culture including reviews of video games, movies, fine tobacco, music, everyday happenings and celebrity interviews.
Under his leadership, the magazine began to focus on music, lifestyle, and entertainment for the urban reader.
Covers included Beyoncé, Pharrell, Diddy, The Killers, Ciara, Jennifer Hudson, Janet Jackson, and Eve.
The June/July issue offered two covers: one of R&B artist Robin Thicke and one of Rihanna.
[4] Giant was Radio One's first foray into the print media market.