Gibara has a beautiful and breezy landscape, and also possesses excellent architectural designs and a well-planned layout of its streets, houses and parks.

Even so, Gibara's biggest asset, according to visitors, are its people, which are described as cooperative, friendly, affectionate, and proud of their village and of its history.

"The White Villa" in Gibara, although small, is said to possess a peculiar charm, exhibiting an architectural patrimony reflecting almost two centuries of history, as well as its people's cultural roots.

Gibara was declared a National Monument in 2002; additionally, since 2003, the International Festival of Cinema, where films are presented in a number of different categories, has been held in this small coastal town.

The municipality is divided into the barrios of Arroyo Blanco, Blanquizal, Bocas, Candelaria, Cantimplora, Cupeycillos, Palmita, Rabón.