Common Good coalition, which manages to win the majority prize, and the choice of the secretary of the PdL Angelino Alfano, candidate and elected in several districts, to opt for that of Piedmont 1.

[14][15] On 16 November 2013, with the suspension of the activities of the People of Freedom, he joined the rebirth of Forza Italia, being appointed as regional coordinator in Piedmont by President Silvio Berlusconi on 4 January 2014.

[22] At the electoral round Pichetto Fratin is defeated, obtaining 22.09% of the votes compared to more than double (47.09%) of the former mayor of Turin Sergio Chiamparino (supported by the PD and the center-left), but manages to overcome the other candidates (Davide Bono of the 5 Star Movement, Crosetto, Costa and Mauro Filingeri for L'Altro Piemonte on the Left), obtains the seat in the regional council that is reserved for him as candidate for second place president.

[25] On 18 October 2018, he was commissioned and replaced for the coordination of Forza Italia in Piedmont by the new representative Paolo Zangrillo, after the modest result obtained by the party at the election of the year.

[26] In December 2019, he was among the 64 signatories (41 of which from Forza Italia) for the confirmatory referendum on the cut of lawmakers: a few months earlier the Berlusconian senators had deserted the classroom on the occasion of the vote on the constitutional reform.

[32][33] He is against the plastic tax, on which he said "I consider it absurd because it affects our companies", and against the stop to the registration of cars with internal combustion engines, on which he stated that "It is a very ideological and unrealistic solution" on 8 June 2022, after the green light of the European Parliament for the Fit for 55 package.