Evidently, these artists in music and painting etc., would act whenever an idea arose in their minds, while the availability and progression of poetry was limited to books and magazines, let alone multimedia or performance.
Analogue to then active Pop-Art ideas, Giorno wanted to change poetry's situation by communicating to his audiences through everyday means such as telephone, television, records and so on.
His goal was to highlight the work of other artists, poets, and musicians, and reach audiences through everyday “venues” such as the telephone, radio, and records, as well as rock clubs, shirts, and even consumer products.
GPS Records, begun in 1972, released over 40 albums featuring a wide range of musicians and poets such as Laurie Anderson and Philip Glass as well as unique performances by Frank Zappa, Diamanda Galás, Allen Ginsberg, John Cage, and Brion Gysin, as well as Giorno and Burroughs.
Fifteen phone lines were connected with individual answering machines: people would call GPS and listen to a poem they were offered from fragments of various live recordings.