[3] Late in the 19th century, the common meaning shifted to being applied to ordinary objects and jewellery without connotations of supernatural, merely upon the effect that it has on appearance.
[5] "Glamour is the result of chiaroscuro, the play of light on the landscape of the face, the use of the surroundings through the composition, through the shaft of the hair and creating mysterious shadows in the eyes.
In Hollywood, stars as far apart as Marlene Dietrich, Carole Lombard, Rita Hayworth and Dolores del Río, own and acquire glamor, technology and willingness to refine the beauty of its own... Are indecipherable magic of the cinema, substance of the dreams of a generation and the admiration of the following meeting.
"Hollywood studios presented their female stars in designer gowns and exquisite jewelry,[7] both on screen and in carefully orchestrated occasions for publicity.
"[8] Photography was shot in rooms that had been specially painted to flatter the skin tone of the actors and actresses, and attention was paid to hair and clothes.