After publishing a newspaper from April 1998 until January 2010, the people behind the project have since then run an online news portal and YouTube channel under the same name.

Its first issue appeared on April 20, 1998, published by a group of journalists from Blic daily who, led by Manojlo Vukotić, left to form their own newspaper.

Initially, their new paper carried the Novi Blic name, but the Belgrade Commercial Court put a stop to that by issuing an immediate injunction citing copyright infringement.

Initially, the paper's editor-in-chief duties were performed by Manojlo Vukotić, who was succeeded by Srećko Petrić, Milan Bečejić, Slavoljub Kačarević, Maja Vojinović, Petar Lazić, Ivan Čorbić, Slavica Jovović, and Ljiljana Staletović.

On the 2nd and 3 October 1999, the paper ceased publication due to an official injunction, citing three unregistered workers at the ABC grafika printing company.