[3] A self-taught photographer, Brighton-born Luchford left school at 15 and moved to London, where he worked at a hair salon.
Luchford first signed with New York based agency Art + Commerce at the age of 24.
[3] In 1997, he signed exclusively to Prada, and has since shot advertising campaigns for Yves Saint Laurent, Givenchy, Chloé, Lanvin, Calvin Klein, and Gucci.
He has collaborated extensively with British artist Jenny Saville with shows at the Gagosian Gallery.
His cinematic approach on the images took Gucci away from the sexualised campaigns of Michele's predecessor Frida Giannini and the Tom Ford era.