It operates with three business units – easyfinancial, which offers loans to non-prime borrowers; easyhome, which sells furniture and other durable goods on a lease-to-own basis; and LendCare, a provider of point-of-sale consumer financing.

During this time, the company also launched a secured lending product to provide homeowners with lower rates and higher loan amounts.

Jason Mullins, who previously held the role of Chief Operating Officer, became President and CEO in January 2019.

[1] The company operates with an omnichannel business model that allows customers to transact through their national branch network of over 240 locations, online or through one of their many retail and merchant partnerships.

[18] In 2014, goeasy launched easybites, with a $2.5 million donation and a commitment to build 100 safe and functioning kitchens in Boys & Girls Clubs across the country.

[18] easybites has grown into an annual fundraising campaign called “Feed the Future” which is well ahead of its 10-year goal of having donated 40 kitchens at the close of 2018.

[19] The easybites program makes it easier for Boys & Girls Clubs of Canada to offer nutritious meals and snacks to youth visiting the centers.

[20][21] Boys & Girls Clubs in Midland,[20] Sarnia,[22] Cranbrook,[23] Cornwall,[24] Yarmouth,[25] Toronto,[26] Ponoka,[21] and Charlottetown[27] have benefited from the easybites program.

[22] easyhome has often been criticized for its high prices, often hidden through relatively small monthly payments spread over a long period.

For instance, in 2012, a Hewlett Packard PC which could be bought outright for a few hundred dollars had a total cost of $2,000 at easyhome, spread out over three years.

[10] In February 2015, CBC Marketplace, an investigative consumer advocacy TV series, ran an episode focusing on easyfinancial's business tactics.

Easyfinancial was also criticized for pushing its customers into "debt traps" by offering re-financing, often before the original loan is paid off.