The commercials were extremely popular, and as time went on, the appearance of a new installment gained considerable media attention.
Head and Maughan reprised their roles (Tony being renamed Michael), but used American accents in the re-shot ads.
The campaign was a remarkable success, producing various tie-in products, including a novelisation entitled Love Over Gold by Susan Moody, a video compilation of the ads, and two music CDs.
Famously, Head and Maughan appeared on the cover of The Sun after their campaign concluded and the two characters confessed their love for each other.
The second series starred Louise Hunt and Mark Aiken and focused on a younger, more career-oriented woman, running for six instalments until 1997.