[2] Gold Gulch was described in the Exposition Guide Book as "a moviefied" version of riproaring '49 days.
[3] Gold Gulch occupied the canyon between the House of Charm and Pepper Grove, southeast of the Spreckels Organ Pavilion.
Barkers lured visitors to a shooting gallery where a visiting "sharpshooter" hitting the bull's eye put all the lights out in the Gulch.
"One could have coffee in a tin cup, beer 'by the scupper,' badges and rings made from horseshoe nails by the blacksmith, and have a photograph taken with fake beard, six shooter gun prop, a ten gallon cowboy hat on a mine-pack burro.
The popularity and aesthetic accomplishments of Gold Gulch inspired and influenced subsequent Western theme parks and their "frontier village" attractions.