The collective consists of founders, creators, investors, entertainers, thinkers and other leaders with the goal of highlighting each other's work, investing in both content and companies, and changing perceptions about the impact of the Asian Pacific diaspora within and across multicultural communities.

According to the organization's website, the strategy is to "forge meaningful bonds across professional, familial, and community life, and leverage those relationships to elevate the Asian Pacific diaspora's authentic societal representation and economic success.

[2] Chen, who holds the role of executive chairman and CEO of Gold House, wanted to combat hate and affliction with information by changing the narrative and promoting the impact of Asian Americans.

[9] In May 2023, the first A100 celebratory weekend took place with the A100 Welcome Reception at Creative Artists Agency (CAA) in Century City followed by industry-specific Salons, culminating in the second annual Gold Gala attended by Brie Larson, Harry Shum Jr., Destin Daniel Cretton, Eva Longoria, Awkwafina, the cast of Queer Eye, Lea Salonga, and more.

[10][11] The third annual Gold Gala that took place in May 2024 was attended by content creator Valkyrae, actor John Cho, actresses Lucy Liu and Regina King, singer and songwriter Cynthia Erivo, directors Jon M. Chu and Lulu Wang, actors Gordon Cormier, Dallas Liu, Ian Ousley, and Elizabeth Yu from the live-action series Avatar: The Last Airbender, Olympic champions Kristi Yamaguchi, Chloe Kim, Nathan Chen, HYBE chairman Bang Si-Hyuk and more.

[4] The inaugural A100 list in 2018 included "Crazy Rich Asians" director Jon M. Chu, Twitch co-founder Kevin Lin, Anu Duggal & Sutian Dong, partners at the Female Founders Fund.

[2] A100 Hall of Famers include Jon M. Chu, Sandra Oh, Kamala Harris, Nathan Chen, Naomi Osaka, Michelle Yeoh, Mindy Kaling, Phillip Lim, Dwayne Johnson, Chrissy Teigen, Lisa Ling, Dan Lin and more.