Golden Mile (Brentford)

It was so called due to the concentration of industry along this short stretch of road.

This section of the Great West Road was opened in 1925 in order to bypass the notoriously congested Brentford High Street and several factories of architectural merit were rapidly built along the road to take advantage of both the good communications it provided, and the easy availability of land for new buildings.

The sign was removed to Gunnersbury Park Museum in September 2004 after a brief campaign to preserve it in situ.

A replica was subsequently installed, then controversially removed at the end of 2015 and replaced with a digital billboard.

Another memorable animated signage was of a female diver advertising Jantzen swimwear.

The gates and part of the exterior railings of the former Firestone factory , all that remains of the demolished buildings.
The frontage of the Coty Cosmetics factory on the Golden Mile portion of the Great West Road, Brentford . Designed by Wallis, Gilbert and Partners .
The Gillette Factory on the Golden Mile
The frontage of the Pyrene Building on the Golden Mile portion of the Great West Road, Brentford . Designed by Wallis, Gilbert and Partners .
The restored frontage of the former Currys office building, now occupied by JCDecaux .
Wallis House, originally designed by Wallis, Gilbert and Partners , and in 2008 the conversion to residential development was designed by Assael Architecture .