Golden Type

The Golden Type is a serif typeface designed by artist William Morris for his fine book printing project, the Kelmscott Press, in 1890.

[2][4][5][6] (A particularly extreme response in the twentieth century was that of Stanley Morison, who while polite about its innovation and legibility described its design privately as "positively foul".

[7][8]) Morris decided not to use the long s and some ligatures found in early printing but discarded since, feeling that they made texts hard to read.

[6][9] The design was then cut into metal in a single size by Edward Prince and cast by the company of Morris's friend Talbot Baines Reed.

[10][11][6][12][13] The Golden Type sparked a trend of other typefaces in a similar style commissioned for fine book printing in Britain, including that of the Doves Press, which was co-founded by Walker.