[8] In May 2004, ghd entered the North American market, which helped generate worldwide sales of £37 million for the year.

[11] In July 2006, The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million.

[18] The brand has attracted endorsements from a variety of celebrities including the singer Katy Perry who became the face of ghd in December 2011.

[29] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.

[30] In January 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women's shelter that serves victims of domestic violence and their children, in an event at Sephora.