[4] This product was designed by Google as an alternative to internet pay walls for websites that publish content.

The program was launched by several online publishers such as Pandora, AdWeek, and the New York Daily News.

[citation needed] From the consumer side, the surveys worked as a paywall (also called a "survey-wall") for websites offering premium content.

[10][11] On February 19, 2015, Google announced Consumer Surveys as a platform for publishers to monetize their online content.

In November 2012, Pew independently published an analysis of the results up to that point, which stated in part that a "comparison of several demographic questions asked by Pew Research indicates that the Google Consumer Surveys sample appears to conform closely to the demographic composition of the overall internet population".