The consumer has a utility function, from which his demand curves can be calculated.
Then, it is possible to predict the behavior of the consumer in certain conditions, price or income changes.
But in reality, there are many different consumers, each with his own utility function and demand curve.
How can we use consumer theory to predict the behavior of an entire society?
One option is to represent an entire society as a single "mega consumer", which has an aggregate utility function and aggregate demand curve.
But in what cases is it indeed possible to represent an entire society as a single consumer?
consumers, each of whom has a demand function that depends on his income
and the price system: The aggregate demand of society is, in general, a function of the price system and the entire distribution of incomes: To represent the entire society as a single consumer, the aggregate demand must be a function of only the prices and the total income, regardless of its distribution: Under what conditions is it possible to represent the aggregate demand in this way?
Early results by Antonelli (1886) and Nataf (1953) had shown that, assuming all individuals face the same prices in a market, their income consumption curves and their Engel curves (expenditure as a function of income) should be parallel straight lines.
In other words, suppose the entire society is given a certain income.
If the curves are all parallel straight lines, the aggregate demand of society will be independent of the distribution of income among the agents.
Gorman's first published paper in 1953 developed these ideas in order to answer the question of representing a society by a single individual.
In 1961, Gorman published a short, four-page paper in Metroeconomica which derived an explicit expression for the functional form of preferences which give rise to linear Engel curves.
(the amount of money required to reach a certain utility level in a certain price system) must be linear in utility: where both
is the expenditure needed to reach a reference utility level of zero for each individual (
is the price index which deflates the excess money income
is the same for every individual in a society, so the Engel curves for all consumers are parallel.
Inverting this formula gives the indirect utility function (utility as a function of price and income): where
is the amount of income available to the individual and is equivalent to the expenditure (
This is what Gorman called “the polar form of the underlying utility function.” Gorman's use of the term polar was in reference to the idea that the indirect utility function can be seen as using polar rather than Cartesian (as in direct utility functions) coordinates to describe the indifference curve.
Two types of preferences that have the Gorman polar form are:[2]: 154 When the utility function of agent
Indeed, the Marshallian demand function for the nonlinear good of consumers with quasilinear utilities does not depend on the income at all (in this quasilinear case, the demand for the linear good is linear in income): Hence, the aggregate demand function for the nonlinear good also does not depend on income: The entire society can be represented by a single representative agent with quasilinear utility function: where the function
satisfies the equality: In the special case in which all agents have the same utility function
, the aggregate utility function is: The indirect utility function has the form: which is also a special case of the Gorman form.
Particularly: linear, Leontief and Cobb-Douglas utilities are homothetic and thus have the Gorman form.
To prove that the Engel curves of a function in Gorman polar form are linear, apply Roy's identity to the indirect utility function to get a Marshallian demand function for an individual (
, does not depend on income, and thus Engel curves are linear.
Many applications of Gorman polar form are summarized in various texts and in Honohan and Neary's article.
But the most important application is for the theorist of economics, in that it allows a researcher to treat a society of utility-maximizing individuals as a single individual.
In other words, under these conditions a community indifference mapping is guaranteed to exist.