[1] This performance, “L’Aiglon“, she played the role of a boy, and wore a made to measure corset which sculpted and refined the silhouette.

[9] When World War rages, Gossard produces parachutes, sails, and bras for women of the English navy.

[10][11] Stockholders of Nature's Rival Company, a firm previously acquired by Associated Apparel, Inc., brought a bankruptcy petition against Amalgamated in September 1933.

[16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours.

[17] Gossard developed larger sizes of Glossies in DD to accommodate the changing figures of women of the time.

[19] In 1994 the famous "Hello Boys" advertising campaign for Gossards Wonderbra[20] featuring model Eva Herzigová caused such a stir that, in 2011, it was voted "the greatest poster of all time.

"[21] In 1996 Sophie Anderton appeared in the Gossard Glossies "Girl in the grass" national advertising campaign shot by Herb Ritts, which included the tag line "Who said a woman couldn't get pleasure from something soft?

Following an appearance on Celebrity Big Brother 2013, Gossard girl Sophie Anderton recreated her iconic "bed of hay" Glossies campaign 17 years after the original.