The company is led by private equity investor Tom Hicks, and Bill Abbott—who formerly served as CEO of Crown Media Holdings.

[3][4] GAC Family would emulate many of Abbott's programming decisions at Hallmark Channel, including a focus on original television films and holiday-themed content.

[5][6][4] In April 2022, GAC Media hired Candace Cameron Bure–who had worked with Hallmark Channel since 2008–in an executive role, which would see her develop and star in original productions for its networks.

[7] In July 2022, GAC Media launched Great American Adventures on Xumo, which carries lifestyle and entertainment programming oriented towards "Americana".

[10][11] Terms of the proposed merger were not disclosed, but GAC Media would hold a controlling stake in the new entity, with Abbott as CEO.