As The Economist points out, solar energy is a logical development since "Israel is a country with plenty of sunshine, lots of sand and quite a few clever physicists and chemists.
"[1] The company was founded in 2012 with the goal of helping businesses and individuals reduce their carbon footprint and save money on energy costs.
Interaction with the metallic nanoparticles turns light into a form of electromagnetic radiation known as surface plasmons.
[1] GreenEnergy CEO Amnon Leikovich claims that the process, once put into production, could deliver electricity at about double the cost of a conventional power station.
[clarification needed] Traditional photovoltaic modules deliver electricity at about five times the cost of a conventional power plant.