Grupo Firme is a regional Mexican band based in Tijuana, Baja California, that specializes in Sinaloan music.

Grupo Firme was founded in 2014 in the city of Tijuana, Baja California, by Eduin Cazares (originally from Culiacán, Sinaloa) and Jairo Corrales.

[3][2] The group rose to fame in 2020 by releasing the singles "Pídeme", "El Roto" and "Juro Por Dios".

In 2022 they sang with Banda El Recodo at the SoFi Stadium[10] On 26 April 2024, the Mexican singer Thalía released a collaboration with Grupo Firme titled "Te Va a Doler".

[citation needed] While performing it at their concert tour La Última Peda, Grupo Firme announced their dance-pop collaboration with American singer Demi Lovato, titled "Chula", which was released on August 15, 2024.