Using a technique known as reinforcement learning from human feedback (RLHF), the accuracy of GuideGeek increased to 98%, according to Matador Network CEO, Ross Borden.

[7][6] Matador Network is monetizing GuideGeek via white-label partnerships with tourism bureaus and destination marketing organizations (DMOs).

[3] Following growth driven by the launch of GuideGeek, Matador Network was ranked on the 2024 Inc. 5000 list of fastest-growing private companies in America.

[17] The experiment became the basis of a web series called “No Fixed Address.” Motamedi used GuideGeek's AI to select countries the family visited, where they ate, and what sites they saw.

Motamedi and Salas first tested out the technology in April 2023 while using the chatbot to plan a date night in Mexico City.