Matador Network is a North American digital media company based in San Francisco focused on travel, outdoor adventure, food, nightlife, language learning and culture.

After they visited the volcano, they sent an email of all the photos they had taken to many friends and family members; Borden was inspired to create a platform for sharing travel experiences.

[8] In late 2022, Matador Network gained early access to the latest ChatGPT technology and began using it to build a tool for travel planning.

[12] Destinations such as Greece, Estes Park, Colorado and Illinois have partnered with Matador Network for custom versions of the AI technology.

The series showcased employees from four different work groups, each playing an important role, and launched across Matador's digital channels and onboard Wi-Fi-equipped flights on Southwest.