It also helps vendors of products (e.g. brands, retailer) to actively guide their customers to a buying decision and thus increases their conversion rate.
A functional definition of the solution is provided to the customer, complete with commercial aspects of the proposal, such as prices, margins, texts, illustrations, and lay-outs.
The guided selling system asks questions and offers answer options that help the online shopper to learn about and define his needs, even for complex and technical solutions.
In a classic B2C or e-commerce, no-touch sales model, the role of guided selling revolves around helping customers choose the product/service best fitting their needs.
In a sales model that involves salespeople working with customers, dynamic guided selling is used as a seller-centric solution providing next step suggestions for sellers to take at any given moment.
[3] Reports also outline the new realities of the marketplace that have changed buyers’ behavior and forced sales teams to deploy algorithmic-guided selling.