[1] It stands in contrast to mainstream desi rap or Bollywood which focus on more superficial aspects of life (e.g. partying, alcohol).
[2] Rappers would post rap battles on a social media networking site called Orkut, which is now defunct.
[2] In 2015, "Mere Gully Mein" performed by DIVINE featuring Naezy was released, and its success marked the first time the genre hit the mainstream.
[2] The 2019 Bollywood film Gully Boy tracks the story of an aspiring rapper from the slums of Mumbai.
[7] VICE made a documentary called Kya Bolta Bantai discussing the emergence of the genre.