Gunne Sax

Gunne Sax is a retired clothing label owned by Jessica McClintock, Inc., which specialized in formal and semi-formal wear for young women.

[3][4] The name "Gunne Sax" was associated with the label's roots in prairie, Victorian, and Edwardian-styled designs which drew on many elements popular in late-19th and early-20th-century American fashion such as lace, gingham, and calico.

Gunne Sax also manufactured renaissance- and medieval-inspired designs, with empire waistlines and center plackets, and used other historical costume elements such as corset-like laced bodices and puffed sleeves that tightened below the elbow, a style popular throughout the 1970s and 1980s known as "leg o'mutton."

Black labels with the text “Gunne Sax of California” were used only in 1969, making them the most rare to find, though current market value largely depends on the style of the dress.

In 1999 taffeta was the number one seller paired with matte satin or brocade corsets, with an addition of skirts made in tulle or dotted swiss.