[1] He is chief executive officer of Valence Enterprises,[2] and is a member of the Board of Trustees[3] of Southern California Public Radio.

Primus is a 1987 graduate of Penn Hills High School in Pittsburgh, Pennsylvania, where he earned a National Achievement scholarship.

[16] Primus left Kearney in 1998 to pursue his MBA, and, upon graduating from Harvard Business School, he combined his passions of technology and media to start an online market research company called UrbanIQ, which later became the basis for Blue Flame Marketing + Advertising, the agency founded by entertainment mogul Sean Combs.

[17] After leaving Blue Flame, Primus joined Microsoft, where he became group product marketing manager for MSN Entertainment.

While at Overbrook, Primus co-founded Tentpole Ventures, a seed-stage investment vehicle whose portfolio includes Pinterest and Dollar Shave Club.