After rebranding to Upload and relocating to Marina del Rey in 2017, the company was sued over alleged gender discrimination, sexual harassment, and wrongful termination.

The lawsuit was settled in September 2017 and Upload subsequently hired chief operating officer Anne Ahola Ward, who instituted mandatory anti-harassment training before leaving the company in October that year.

Lacking financing, Upload shut down its offices and coworking spaces in March 2018, while the UploadVR website remained operational under UVR Media, which was incorporated as a new entity.

Upload was founded as UploadVR in 2014 by Taylor Freeman, William "Will" Mason, and Nicholas "Nick" St. Pierre in San Francisco.

Initial contributors for this trade publication included Ryan Damm, Matthew Terndrup, Tony Davidson, and Ian Hamilton.

[10] They then partnered with Make School to create the UploadVR Academy, a 10-week boot camp for advanced developers to learn how to build desktop and mobile VR games using Unity.

[5][14][15] Ward instituted a mandatory anti-harassment training at the company, composed of a two-hour session led by an external consultant.

[16] Oculus VR founder reportedly Palmer Luckey stepped in to continue funding Upload, infusing as much as $2.5 million to keep it afloat.

[5][14][22] The lawsuit and its aftermath spawned a front-page article in The New York Times, prompting Freeman and Mason to release an open apology.