[5][6] Guylian donates to and works with Project Seahorse to help with marine wildlife conservation and raise awareness for the charity.

[9] In 1958, Foubert got married and perfected his recipe, then began producing his chocolate Sea Shells on a larger scale and in 1960 established the brand name Guylian.

[1] Guylian is an amalgamation of Foubert and his wife Lilian's names to signify their “love and passion” as a couple and for their business craft.

[12] They also expected to increase Guylian's presence in Asia[13] and soon expanded their chocolate café locations to include Dubai and Seoul, Korea.

[20] Also in 2015, the Crunch Biscuit filled Sea Horse was released and won the Golden Archer Award for innovation and creativity.

In celebration of Easter traditions and the renovation of Sint-Niklaas market square the record-breaking egg was constructed with support from metal scaffolding and wooden panels.

In 2005, Guylian released twist wrap boxed chocolates for sale in the United Kingdom to explore the market of everyday consumption rather than gift confectionary.

They were made available in their Original Hazelnut Praline flavour, Creamy Strawberry, Orange Cream, Smooth Truffle, Mild Cappuccino and Crispy Caramel.

[25] Guylian released a vanilla flavour Sea Horse at the ISM confectionery exhibition in 2013 in an attempt to capture the market of customers who like “a more subtle taste to the traditional signature praline filling”.

[28] Their assortment flavours at this time included white chocolate Matcha Green Tea, Latte Macchiato coffee, Crunchy Biscuit and Soft Caramel.

[4] In 2017, Guylian launched a duty-free exclusive range of mini pralines for its master's Selection luxury gift box.

[3] In small batches Mediterranean hazelnuts are slowly roasted in copper kettles with sugar while chocolatiers monitor the temperature and observe their caramelisation.

[29] Foubert's wife also contributed to the creation of their chocolates by designing their look, Liliane created the sculptured seashell and seahorse shapes and furnished their shiny marble finish.

This is our quality signature and the mark of an artist.”[9] Although Guylian is now a subsidiary of a South Korean company the head office remains where it was founded in Sint-Niklaas, Belgium.

[11] In 2015, the first Middle East café opened in Abu Dhabi and plans were made to multiply the number of outlets in both countries.

[31] In Australia the aim was to have a café in every state and increase to 30 cafes Australia-wide; Guylian believed it would lift the brands profile and boost their sales in supermarkets.

[35] Located in Myeong-dong, this café is VIP and has unique menus developed by three Michelin-starred Belgian chef Peter Goossens.