Gyaru
This magazine introduced the culture of women in the West Coast of the United States, and included punk rock music, along with other genres like new wave and indie.
During this time period, this style was mostly worn by female college students and office ladies, and the word "gal" was used to referred to women of the younger generation.
Around this time, Shibuya's shop tenants such as 109 and PARCO gradually shifted to catering to teenagers, establishing the area as a cutting-edge district for teen fashion.
[15] From 1992 to 1993, just after the Japanese bubble burst, high school girls with short skirts and loose socks, and wearing uniforms, appeared, which began to attract attention from the mass media.
Though it is both seen and said that in the online communities of gyarus that when white eyeshadow is applied in the extremities of the lower lash line that most participants despise or that it is frowned upon when this method of makeup application is done within its style.
In the later years of this style, with the popularity of South Korea through its soft power; the Korean wave brought during that time an evolution in the makeup of gyaru.
Pieces found in Amekaji fashion include sweaters, bomber and Letterman jackets, t-shirts, shorts, jeans, overalls, cargo pants, tennis shoes, engineer boots, and Uggs.
Yamanba[56] also often shortened to マンバ (Manba)[57] is an exaggerated style characterized by an extremely dark artificial tan, messy bleached-white hair, and white makeup.
For chola-gyaru, the sub-culture it is emulating is already contentious within the larger Chicano culture and the term comes with its own complicated history; the book Comentarios Reales de los Incas has a quote that portrays how the actual word came to be and how it was utilized then in 1609: 'The child of a Black male and an Indian female, or of an Indian male and Black female, they call mullato and mullata.
Accessorized with bandanas, a baseball cap, dark sunglasses, gold chains, and even tattoos; which still in present-day Japan is still considered a taboo due to its past connotations.
Creation of this gyaru substyle has been credited to the egg model Kaoru Watanabe as she not only created it but also has her own brand of this fashion, JSG, the acronym for Japanese Super Girl.
Originating in Japan, decoden involves the decoration of mobile phones and other electronic devices with materials such as acrylic, rhinestones, Swarovski crystals, silicone, and polymer clay.
Created by the prominent fashion event GirlsAward, this café employs gyaru reader models 読者モデル (dokusha moderu) as an additional draw.
[138][139][140] Sources:[141][142] Sources:[179][180] Popular recurring gyaru models, icons and idols during its peak were Tsubasa Masuwaka, Kumiko Funayama, Rie Matsuoka, Hikari Shiina, Kaoru Watanabe, Kanako Kawabata, Hiromi Endo, Aoi Mano, Satomi Yakuwa, Sayoko Ozaki, Yuka Obara, Rina Sakurai, Nana Suzuki, Mie Miyashita, Maya Koganei, and twins Gura and Guri Yoshikawa.
[227][228] In 2016, a gaijin gyaru[229] from Canada of Chinese background who is known by her online aliases "Sheina" and "Ningyosama"[230] was arrested and sent home due to her actions to procure a residency permit for extending her stay in Japan.
Following the 2011 Tōhoku earthquake and tsunami, gyaru clothing brand GALSTAR launched a fundraising event where they donated a percentage of their revenue to the Japanese Red Cross Society.
Also in 2009, the anime Hime Gal Paradise ran on Japanese television and revolves around a main character who is initially ordinary but enters a high school where every student is a gyaru.
Hikari Shiina voice-acting Milpom and Ai Matsumoto voicing the secondary lead, Pon-pon; after the pilot her name had been changed to Silky.
[264] Colourful, the 2010 anime movie, has a gyaru secondary character, Hiroka Kuwabara, not only from her appearance and nonchalant attitude, but enjo kōsai, forms a major part to her role.
[271] Shows that were relevant to the actual lifestyle or subculture of gyaru during the Heisei era included television specials about the gyarusā or gyarus in general.
For example, the gyarusā Angeleek had its own episode on Japanese television, fully dedicated to their events, general outings with each-other and how they helped a younger generation participate in or join their group to continue its legacy.
[281] South Korean comedian Park Seong-ho depicted a gyaru or kogyaru in 2012 for the KBS Entertainment Awards which was shown on KBS2, a sketch-comedy show called Gag Concert.
In the character of Korean: 갸루상; RR: Gyaru-sang, he depicted someone so self-absorbed that she barely takes notice of those speaking directly to her and is portrayed as an idiot.
Men's egg created in 2011 a movie that is reminiscent of 'Kamikaze Girls' premise; two people from completely different sides of life have to befriend or even help each-other.
The gorilla villager Jane or フィーバー (Fever) has been remarked having a ganguro like appearance in どうぶつの森 (doubutsu no mori) on the Nintendo 64 and Japanese versions of said game on the GameCube.
[319] The avatar fashion web browser game and virtual community which later became a sequel series on the Nintendo DS, Poupéegirl, was popular amongst gyaru.
'diamond lash', released many commercials during the 2010s with many gyaru models from that time period, including 若槻千夏 (Chinatsu Wakatsuki),[332] 斉藤夏海 (Natsumi Saito),[333] 八鍬里美 (Satomi Yakuwa), 黒瀧まりあ (Kurotaki Maria) and 武藤静香 (Muto Shizuka).
Tsubasa Masuwaka endorsed the TsuyaGla Perfect portable hair straightener collection which was produced by the brand CJプライムショッピング (CJ puraimu shoppingu) lit.
[345] CJ Prime shopping also made a professional version of the TsuyaGla Perfect hair straightener with the endorsement of Jun Komori as gyaru model.
[350] On September 14, 2022, Sanrio made a collection of 17 items based on kogyaru subculture, consisting of four mascots on keychains, accessory cases, and hair clips.
