109 (department store)

[1] The name of the building, 109, is a form of word play (goroawase, specifically numerical substitution) and is taken from the Japanese characters tō (meaning 10) and kyū (9) as in Tōkyū.

A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards.

As a corporate icon, it was not assigned a standard Unicode code point, but it continues to be supported by Twemoji at its location in SoftBank's Private Use Area.

[3] Due to its prominent location in Shibuya, the building appears in various Japanese media like anime and video games; however, since 109 is a trademarked brand, the number is usually altered.

[4] Famed for being an inspiration for gyaru culture in the 2000s, Hamasaki collaborated with numerous brands for limited edition clothing, merchandise, and confectionary, along with a playlist of her music being used across the building.

Shibuya 109
Shibuya 109's collaboration with Ayumi Hamasaki, April 2023