The franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972, initially as "The New Price Is Right".
[2] Since the current version premiered, it has also been adapted in several international formats around the world most notably in the United Kingdom, Spain, Australia, Mexico and France.
There was also a special game set aside for the home viewer that offered several prizes in a package, which usually included a luxury vacation trip and/or a new car.
A series of technical problems allegedly made the pilot episode look bad enough for NBC to decline to purchase the show, but after an appeal from the producers, citing the fact that all TV shows at the time were given at least 13 weeks to succeed or fail, it aired on the network.
The show was then picked up by ABC and ran in prime time on that network for one full season (1963–64); the daytime version ended in 1965.
The show was expanded into an hour-long format on November 3, 1975, allowing six pricing games to be played per episode.
The syndicated nighttime version returned five years later, airing five times per week, but ran for only one season, with Tom Kennedy as host.
The Price Is Right is one of two game show franchises (along with To Tell the Truth) to be seen nationally in either first-run network or syndication airings in the U.S. in every decade since the 1950s.
CBS has occasionally aired extra episodes of the show for short periods between the cancellation of one daytime program and the premiere of its successor.
On occasion since 1986, special episodes have aired during primetime hours, most notably to fill in gaps between the Survivor series and during the 2007–08 Writers Guild of America strike.
On September 22, 2008, Terry Kneiss made game-show history by bidding the exact amount of his $23,743 showcase.
Slauson shared this knowledge with Kneiss's wife Linda, who was sitting beside him in the audience, and she signaled the total to her husband on the stage.
Bob Israel of Score Productions gave millions of dollars away from Kalehoff (equal to more than $10,000,000 today).
The Price Is Right $1,000,000 Spectacular (#007SP-#033SP) was a series of primetime specials airing from 2003 until 2008 featuring chances to win $1,000,000, as well as more expensive prizes than on the daytime counterpart.
[12] Another series of specials, #037SP (with cast members from SEAL Team, mainly David Boreanaz, Max Thieriot, Neil Brown Jr., A.J.
Ubisoft also released a video game version of the show for the PC, Nintendo DS and Wii console on September 9, 2008.
[14] In October 2011, Ludia (now owned by RTL Group) released The Price Is Right Decades, a video game featuring production elements from various decades of the show, for the Wii, mobile devices, PlayStation 3 and Xbox 360 to celebrate the show's 40th anniversary.