H. F. S. Morgan

[5] On returning he went to the Crystal Palace School of Engineering in Sydenham London and then joined the Great Western Railway company as an apprentice.

He left the GWR in late 1904 and with his friend Leslie Bacon opened a motor sales and servicing garage in Malvern Link in May 1905 with agencies for Darracq and Wolseley cars.

[citation needed] As a way of boosting sales a policy of involvement in motor sport, often with Morgan himself driving (sometimes joined by his wife[9]), was established.

This began as early as 1912, when Morgan set out to win the trophy offered by The Light Car & Cyclecar for greatest distance covered in an hour, at Brooklands.

Post-war the company prospered, and in 1921 HFS was able to buy a Rolls-Royce car, with body built by Morgan, and in 1925 moved to a larger house, Fern Lodge.