Peter Morgan (automaker)

Despite pressures to "modernize", he maintained the family firm's traditions of hand-crafted workmanship and slow organic growth until his son Charles took over as managing director.

Morgan was born in Chestnut Villa, his parents' house which was adjacent to the car factory in Malvern Link and where he grew up alongside his four sisters.

On leaving school he attended the Chelsea College of Automobile and Aero Engineering obtaining a first class diploma in 1940.

[1] Outside work he had a great interest in steam power and built an extensive ride-on miniature railway in his garden.

He married Jane Christie, a friend of his sisters', at Maidenhead towards the end of 1940[2] and they had three children, Sonia, Jill and Charles.