The group's initial operations in the region happened with a partnership between Time Warner with Venezuelan-owned Omnivisión Latin Entertainment (OLE), forming HBO Olé Partners in that year.

Two large media groups in Brazil, Organizações Globo (Globosat and NET) and Grupo Abril (TVA), were also looking for partnerships with major studios in order to acquire content for their movie channels.

[18] In December 1994, HBO Brazil had its first experimental 3D broadcasts, distributing anaglyph glasses for subscribers and offering additional pairs for one real each.

[23] In October, now being run directly from abroad, another channel was added: Cinemax Prime[24] – this time earlier than the rest of Latin America, which had HBO Plus.

[25] Other than new networks, Abril's withdrawal made programming to be determined directly by HBO Latin America Group headquarters in Coral Gables, Florida, leaving only a sales and marketing office in São Paulo, Brazil.

However, both NET and Sky conditioned the availability of HBO to the mandatory subscription of rival Telecine channels, and the situation remained that way until December 2009.

The Brazilian transition will occur for two more years – meanwhile, the back catalog will stay with HBO, but the premium window will be exclusive to Telecine, starting in October 2011.

[33] The announcement came amidst controversies: Telecine claims to now have over 70% of premieres (Disney included), an argument refuted by HBO, which, in turn, says it has over 50% of top-grossing movies.

"[32] Globosat's general manager, Alberto Pecegueiro, was also quoted as saying that his company maintains good relations with most programmers, with the exception of HBO, which he considers "thugs."