In Northern Ireland, both HB and Wall's ice-cream (the UK variant of the Heartbrand) are available, and in recent years[when?]
The name Hazelbrook Farm was dropped during World War II but brought back in the late 1980s except that it was called "HB Originals" from 2002 to 2005.
Hazelbrook House, the Hughes family farmhouse, was moved to Bunratty Folk Park in 2001, where it is now on display and open to the public.
During the late 1970s and early 1980s popular phrases included "Two Letters Spell Ireland's Favourite Ice Cream", "Still The Favourite" during the mid-1980s while some adverts were used for Wall's in England, Miko in France, Ola in Netherlands and other sister brands throughout the world since 1970s.
[incomprehensible] On 26 April 2017 many of the adverts from the 1960s and 1970s were made available to the Irish Film Archive and can be watched online more will be added in 2025 to mark their 100th anniversary in 2026.