"[1] Hai Karate was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather.

Hai Karate was reintroduced in the UK in 2014 by Healthpoint Ltd, following the brand's original formulation but using a different bottle packaging.

Hai Karate was known for its humorous television[3] and magazine ads, which included self-defense instructions to help wearers "fend off women",[4] The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, as well as writing a few songs for Schoolhouse Rock!

"[8] From 1969 to 1976, Bond girl Valerie Leon played the woman driven wild by a man wearing Hai Karate aftershave in a highly successful series of British commercials for the product.

[9] Leon parodied her Hai Karate ad campaign role in The Goodies episode "It Might as Well Be String" by attacking Tim Brooke-Taylor.